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Ecosystem services in the Nordic countries entail a high potential with regard to regional growth and job creation. The report Unlocking regional potentials describes recent policy actions taken by the Nordic countries regarding natural and cultural heritage as a valuable resource in sustainable regional development. In addition, the report introduces examples of European and Nordic research and development activities concerning valuation of natural and cultural heritage. Nordic experiences underline the need to apply a broad view on regional development including the importance of natural and cultural heritage to human health, well-being, social inclusion and local identity. There is also a need to develop regional platforms for interaction between different interest groups, and to carry out further analyses of regional assets with regard to natural and cultural heritage.